With immediate effect, the German CineStar Group is entering an extensive relationship with Nordic Film Days Lübeck as its new main sponsor. The cinema enterprise thus steps into the ranks of the Film Days' most important partners. The festival is taking place for the 53rd time from 2nd to 6th November 2011 and is regarded as Europe's leading cinema event for the north European film industry. "As a main sponsor we are very happy to help enable Nordic Film Days Lübeck and to contribute to its increasing attractiveness," says Oliver Fock, Executive Director of the CineStar Group, Germany's leading cinema chain, boasting 73 theatres. "Supporting film festivals both popular with audiences and industry representatives alike is of great, long-term strategic value to us, as their select programmes signify a much appreciated alternative within the global increase in media products." In providing the festival cinemas CineStar Filmpalast Stadthalle and Filmhaus, CineStar has already been a significant contributing partner of Nordic Film Days Lübeck throughout the past 20 years. In its new role as main sponsor, CineStar now provides further forms of sponsorship and services. "We value it as a great success to have CineStar on board as a main sponsor," says Christine Berg, Director-General of Nordic Film Days Lübeck. "CineStar is one of the leading figures in the cinema industry and will thus enable Nordic Film Days Lübeck to keep providing attractive services and maintain an excellent infrastructure in times to come."
Festival-cinema CineStar Filmpalast Stadthalle / Photo: W.D. Turné